I co-founded it and owned product and engineering: the editor and page architecture, multi-tenancy and domains, commerce, analytics, AI tools, email, integrations, deployment and infrastructure.
Behavior + AIIntelligenceAnalytics · heatmaps · Gemini BI agent.
Creator business toolingOperationsEmail · social · domains · integrations.
[2] Editor
Editor & publishing architecture
A responsive bento layout with saved page state, autosave, nested pages and hybrid public rendering.
2 → 12
grid mapping
mobile columns → desktop
2.5 s
autosave cadence
save window
10
history snapshots
bounded undo/redo
Editor state & persistence
Desktop and mobile layouts branch from shared React state and merge back into the saved page.
Fig. 2 · Desktop and mobile layouts merge into one saved page config.
Autosave flow
Fig. 3 · Creator action to saved state.
State & delivery
AutosaveSave without a publish stepCreator action → React state → unsaved → 2.5-second save window → Supabase update → saved state.
Undo / redoBounded snapshot historyEdits are grouped on a 250 ms timer, with up to 10 desktop and mobile snapshots. A new edit after undo clears the redo history.
Public renderingHybrid server + client pathThe server resolves tenant data, metadata and profile. The client then hydrates the responsive grid and interactions.
The public page reads the saved configuration directly, so edits show up with no separate publish step.
[3] Domains & commerce
Multi-tenancy, domains & commerce
Hostname-based routing, Cloudflare domain handling and a three-click purchase.
15 s
domain / SSL polling
provider status cadence
TLS 1.2+
minimum enforced
TLS 1.3 supported
3
clicks to checkout
reduced purchase friction
Custom domain + tenant routing
Cloudflare handles hostnames and SSL. Next.js maps each active hostname to the right creator.
Fig. 4 · Custom domains and subdomains resolve to one tenant resolver.
Commerce path
Fig. 5 · Product block to shipping or digital access.
Behavior tracking, creator insights, collaboration management and audience workflows.
Behavioral analytics pipeline
Visitor events become behavior signals and heatmap batches, which feed the creator's analytics.
Fig. 6 · From visitor session to creator-facing analytics.
AI operations
Gemini 2.5 FlashCreator business intelligenceCreators ask questions in plain language about sales, inventory, product movement, churn and conversion, and get predicted stock estimates.
AI Creator ManagerBrand collaboration operationsIt judges creator-product fit and risks, negotiates terms and moves opportunities to an agreed deal.
Audience operations
Audience communicationEmail marketingContact lists, templates, drafts, personalization, instant and scheduled sends, unsubscribe handling, Gmail API and Nodemailer delivery, and queued sends.